I craft strategic rebrands that align visuals, messaging, and emotion—so brands grow with confidence.
Melody Brewz
Client: Wonder Soft
VI / Logo / KV / Typography / Illustration
Project Overview
Melody Brewz is a Japanese brand created as a special place for people who love both music and coffee. Beyond being a café, Melody Brewz organizes live music concerts while serving their own freshly brewed coffee. They also sell specialty coffee beans, and my illustrations are featured on their merchandise line.
Design Approach
I designed the logo and supporting illustrations with the intention of blending musical rhythm and the warmth of freshly brewed coffee. The identity highlights Melody Brewz’s dual passion—great music and great coffee—while creating an inviting atmosphere that makes people want to return again and again.
BEFORE
AFTER
Step 1 : Focusing brand’s voice, style, and tactics
My client wanted to update the logo to reflect a luxury experience that combines coffee and music. After understanding the client's vision for the brand, we created a set of keywords and reference boards to ensure we're aligned.
Step 2 : Establishing key art
Step 3 : A mini design system
We created a logo style guide to ensure that future designers can maintain the brand's style in their creations.
