branding, packaging, illustration
Brand Identity
GOAL
Design a packaging and branding system for a fictional racing car toy line that feels bold, collectible, and full of high-speed energy.
CONCEPT STORY
Turbo Crash Racers is a high-octane world where futuristic racers battle on turbo-charged tracks.
Each car has its own elemental power — Flame Rush, Thunder Bolt, Aqua Drift, and Shadow Speed.
Packaging
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