CRESAVA
This animation short serves as a promotional tool for the sustainable clothing rental business. I conceptualized their brand identity through discussions with the clients and crafted a short story to interpret their business model.
Role: Art Direction, Concept Design, Storyboard Artist, Illustrator/Animator
Client: CRESAVA
The client wanted to show their brand as a classy clothes rental service for middle-aged shoppers who care about living sustainably. They're not just into fashion; they also use it to express their lifestyle. So, I made an animation featuring a couple in the city who loves fashion and cares about the environment, showing how these two concepts can exist in harmony.
