Project Overview

Bubble Dream is a self-initiated package design project created to reimagine bath products for a younger, kawaii-inspired audience. The goal was to design a bath bomb brand that feels playful, inviting, and magical—encouraging girls who love cute aesthetics to see bath time as a fun and relaxing ritual. The concept combines pastel colors, dreamy motifs, and charming character illustrations to make the product feel like a treat both visually and experientially.

Design Approach
The design approach focused on blending kawaii visual language with functional packaging design. I began by exploring mood boards inspired by Japanese stationery, pastel confections, and magical-girl iconography to capture the right balance of cuteness and fantasy. Using soft color gradients, bubbly shapes, and whimsical typography, I created a packaging system that conveys lightness and joy.